06 May Muskoka Brewery Brings Home Two 2021 Elsie Awards

ONTARIO Thursday, May 6th 2021 – With our 25th anniversary only six weeks away, this major event couldn’t come at a better time. Today, the LCBO crowned us with two Elsie Awards. This is an incredible honour given the sheer volume of wonderful suppliers province-wide that apply in a contest of only six categories. We brought home two amazing distinctions home to Bracebridge: Best of Ontario – Beer, Cider & Ready-to-Drink and Spirit of Sustainability – Good People, Planet and Partner. Combined, these awards recognize our thirsty ambition in the industry and ongoing support for our staff, community and environment.

CEO & President Todd Lewin to team: “I am thrilled to announce that Muskoka Brewery came home with some serious silverware…winning two Elsie’s and being a runner up in a third!  An awesome team accomplishment that shows Muskoka can compete with the world’s biggest and most resourced alcohol beverage companies. ”

We’d also like to recognize Scott Davies – Key Accounts Manager who was nominated for a Partnership Award in the Beer, Cider & RTD category, a great acknowledgement of Scott’s dedication and hard work with the LCBO this past year.

BEST OF ONTARIO – BEER, CIDER & READY-TO-DRINK

• Commercial success as demonstrated by sales performance
• Product or supplier that embodies LOCAL
•  Commitment to sustainability and/or local community building
• Uses local ingredients, produced from start to finish in province
• A great story or history behind the product/supplier
• Awards and recognition (i.e. Ontario Brewing Ontario Awards, similar VQA)
• Bricks and mortar supplier

Our submission included:

• Our LCBO sales in 2020
• Living Wage + Great Place To Work Certification
• Frontline Fridays last summer giving away 4,000 4 packs to frontline workers
• Production of hand sanitizer
• Our all Ontario ingredient Harvest Ale
• Our 25 year anniversary, celebrating 25 years of Cream Ale

SPIRITS OF SUSTAINABILITY – GOOD PEOPLE, PLANET AND PARTNER

• This award recognizes the social, environmental and community impact of an organization, a campaign, or a product.
• Covers efforts to promote responsible consumption; reduce an organization’s environmental footprint;  promote positive environmental action improve the social development or health, wellbeing and quality of life of the communities you serve and impact.
• This can be showcased through immediate performance metrics or through potential transformative impact.

Doing good, feeling great:

• Our Survival Pack in partnership with Swim Drink Fish
• Our partnership with Get Real Movement with Born This Way IPA
• Frontline Fridays last summer giving away 4,000 4 packs to frontline workers
• Production of hand sanitizer
• Restaurant gift cards given away at Christmas to the food bank